FROM BUYER TO BUSINESS BUILDER:
MAKING THE TRANSITION FROM A CONSUMER TO A BUSINESS BUILDER IN NETWORK MARKETING
So you have been using essential oils for a few weeks, a few months, a few years. You have a moment of clarity somewhere along the way and realize that the friend you signed up on a whim, along with the few ladies from yoga who buy oils from you, and your neighbor who borrows a bottle here and there are suddenly the start of your own little oil team. After doing the math you realize signing up your free-loading neighbor and those few family members who always seem to ask “What’s that wonderful smell?!” , you’re commission check would be enough to let you quit your part time job and be a full time business builder. So what’s the next step?
THERE’S NO “I” IN THE WORD TEAM
With your small team, nothing is impossible…except finding a night in everyone’s busy schedules to have a planning meeting. Your team is critical to your success. Don’t be get caught up on more is better when it comes to choosing your fellow business builders. You may have five members on your team, but maybe only three are ready to take that next step with you and focus on the business aspect of what oils have to offer. Make sure you discuss what your goals and vision is for the team, how or what you want to share, and let each team member know you are there for their success. Discuss sharing tools you have found helpful (social media, printed materials, reference guides etc.) and make a plan of action with how the team will use these tools.
MAKE A LIST…CHECK IT TWICE..
During your leadership meeting make a list of friends, family members, and associates (the rest of your yoga class possibly) who you feel might be interested in oils. Just like selecting your little team, it’s not about quantity, it’s about quality. Two or three friends from each of your team members and yourself will make a perfect crowd for your first essential oils introductory house party. This being your first foray into seriously sharing oils, don’t be afraid to keep it small and simple.
FORGET THE FIRE-BREATHERS, JUST BE YOURSELF
Its ten minutes before your first home party and the panic sets it. Did you not make enough horderves? Did you make too many horderves? What about jugglers for entertainment? No a magician! That would have been way better! Relax! You have your team; you know what strengths each person brings to the meeting, just be yourself. The key to selling the oils isn’t selling the oils, its sharing the oils. You can make your meeting as informal as sitting around the kitchen table passing around a few bottles of oil and telling which one is your favorite and why. There are many guides and sharing tools for the best ways to run a meeting, from Star Moree’s and Kari McDermott’s “Share Because You Care” to Teri Secrest’s “How to Be a Stunning Success in Network Marketing.” Find what works best for your sharing style and be yourself. Keep in mind, this meeting is for your friends that you have invited. Cater to their needs but be true to yourself and your sharing style and your friends will see your genuine care for them shine through. Be sure to let them know you are grateful for them showing up by giving them a gift for coming. It could be a small sample of oil or maybe a quick reference guide with information on the oils.
A WATCHED POT NEVER BOILS
This is a good time to review personal space etiquette. Camping out in your friend’s driveway or strategically having lunch every day in your prospective signup’s cubicle at work probably isn’t the best way to follow up. Be sure your potential new team member knows when they leave your party you’ll probably follow up with them sometime soon; however, you won’t be calling or texting them every hour on the hour to see why they haven’t joined yet. Set a timeline but don’t be overreaching or obtrusive. Say something like, “Would it be ok if I swing by your desk on Friday and see how you like the oil I gave you?” or “Text me when you use (insert favorite oil here), I want to see if it worked as well for you as it did for me!” Be sure to share from a place of love. Your friends know if you’re casual or super intense about your passions like oils, they know what to expect from you. Just be sure not to put oils above the relationship, and you friends will respond more positively if you’re giving them the space they need but are still being persistent enough to get the results you want for your team.
FAILURE IS JUST A STEPPING STONE TO SUCCESS
Like it or not, people will say no. Rejection is part of growing a successful oil business. Don’t let that discourage you though, always look for opportunities to share oils with people, you never know who may enroll that you thought would never in a million years join. Lastly, remember your role as the leader of your little (but growing) oil team. Remember to stay positive, help set goals for team business builders, and always be supportive and encouraging of other team member’s success. With lots of work and steady determination, your team will be growing in no time!